The Science of Dental Health for Dogs and Cats
Research-based support for bad breath, plaque, tartar and periodontal disease in pets.
clean teeth without brushing
no unwanted chemicals
no fillers or mineral binders
★★★★★ 4.5 Stars • 485+ Takealot Customer reviews
80% of dogs and 70% of cats already have dental disease. Most pet parents have no idea.
Dental disease is not just a mouth problem. Every time your pet eats, bacteria from plaque and inflamed gums can enter the bloodstream. Left unmanaged, severe periodontal disease has been linked to wider health risks involving the heart, kidneys and liver. Bad breath is not normal. It is often one of the earliest signs that something is wrong.
80% of dogs show signs of periodontal disease before 3 years of age
70% of cats show signs of periodontal disease before 3 years of age
6X higher systemic risk of heart problems in dogs with severe periodontal disease
3X higher systemic risk of kidney disease in dogs with severe periodontal disease
Dental disease can shorten quality of life. Early prevention matters more than even the most devoted pet owners realise.
★★★★★ 4.5 Stars • 485+ Takealot Customer reviews
DentaMax™ is vet approved and registered in South Africa V35342 Act 36/1947
Available from NutriFlex®, Takealot, Absolute Pets, Petshop Science, Pet Storey, selected independent retailers and veterinary practices across South Africa.
★★★★★
Protect the moments that matter most, without the daily stress of brushing
Powered by one clinically validated ingredient: Ascophyllum nodosum (dental kelp). Simply sprinkle onto your pet's food once daily and you’re done.
✓ Supports plaque reduction before it hardens
✓ Helps prevent tartar buildup
✓ Promotes noticeably fresher breath
✓ Supports a balanced oral microbiome
✓ Maintains visibly whiter teeth
✓ Encourages healthy pink gums
Trusted in VOHC-recognised dental products and vet formulated for South Africa's most informed pet parents.
More years. More love.
★★★★★ 4.5 Stars • 485+ Takealot Customer reviews
Secure checkout via NutriFlex® the official DentaMax™ online store
upgrade your pet's oral care today!
Registered and Vet Recommended in South Africa V35342 Act 36/1947
No Emergency-use Binders. No Harsh Chemicals
At DentaMax™, we believe a daily dental powder should support oral health without relying on harsh or poorly matched additives. That’s why our formula is purposefully organic and free from activated charcoal and sodium hexametaphosphate (SHMP), two ingredients commonly used in pet products, that we do not believe belong in a health-first supplement for long-term daily use.
Free From Sodium Hexametaphosphate
Sodium hexametaphosphate (SHMP) is a corrosive cleaning agent manufactured from Phosphoric acid. It's used primarily in industrial applications to bind minerals, control corrosion and prevent scale build-up in pipework.
Negatives of SHMP for animal use
- Harsh synthetic mineral-binding additive
- Can be corrosive, depending on the concentration
- May irritate eyes, skin, airways and digestive tract
- Raises concerns for pets with kidney issues or digestive sensitivities
- May disrupt calcium and phosphorus mineral balance
- Prolonged exposure has been linked to bone decalcification
- Excess intake is associated with cardiovascular problems
Manufactured for industrial use, not for a health-first daily routine for pets who deserve better. That's why DentaMax™ dental powder excludes sodium hexametaphosphate.
Free From Activated Charcoal
Activated charcoal is commonly used in poisoning emergencies under veterinary supervision to help absorb certain swallowed toxins in the gut before they pass into the bloodstream.
Negatives of charcoal for daily animal use
- Binds indiscriminately in the gut
- May reduce absorption of nutrients, minerals and vitamins
- Can interfere with medications and supplements
- May cause digestive upset, constipation or discomfort
- May contribute to dehydration and weakness over time
Useful in an emergency, not for a health-first daily routine for pets who deserve better. That's why DentaMax™ dental powder excludes activated charcoal.
Dental disease is one of the most common conditions we see in practice and sadly, it’s often advanced before owners even realise their pet is uncomfortable. Prevention truly matters. Using a daily product like DentaMax™, formulated with the same active ingredient used in VOHC-recognised dental products, helps support plaque control long before painful and costly problems develop.
Dr Sally Armstrong
BSVM Vet Consultant to NutriFlex®
Cape Town • South Africa
The signs are subtle. The consequences are not!
You’ve noticed:
-
That subtle bad breath is getting stronger
-
Yellow buildup forming along the gumline
-
Your pet pulling away when chewing hard food
-
The rising cost of professional dental cleanings
A startling 80% of dogs and 70% of cats show signs of dental disease before three years of age.
And once tartar hardens, brushing alone isn’t enough. The question isn’t whether dental care matters. It’s whether you’re using the right solution?
What you and your pet can expect
VISIBLY WHITER, CLEAN TEETH
With daily use, plaque is broken down and tartar formation is reduced. Teeth look visibly whiter and are physically cleaner without brushing. Over time, existing deposits soften and diminish.
LESS PLAQUE & TARTAR
Clinically proven to stop plaque from sticking before it hardens into tartar. With daily use, the buildup softens and teeth stay cleaner, no brushing, no abrasives, no unwanted mineral binders or harsh chemicals.
FRESHER BREATH, FAST!
Most pet parents report an improvement in their pet's bad breath within days of consistent use. Not just temporarily masked, but genuine lasting freshness that works from the inside out by eliminating odour-causing bacteria.
HEALTHY GUMS
Daily maintenance helps support pink, healthy gums. As plaque pressure reduces, inflamed and irritated gum margins improve, healthier gums support stronger teeth.
REDUCED VET VISITS & COSTS
DentaMax™ helps reduce the likelihood of advanced dental disease, meaning fewer anaesthetic cleanings, fewer emergency interventions, less stress for your pet and less financial strain for you.
visible results typically seen within 3-12 weeks of continued daily use
Why most dental powders miss the mark
Many dental powders try to impress with complexity, piling in extras: flavourings, binders, enzymes, charcoal, “breath” herbs, multi-ingredient blends to appear more advanced.
That's marketing. But when it comes to oral health, complexity isn’t clinical validation.
More ingredients don't magically produce better outcomes and that's exactly why most blends are not clinically validated as finished formulas.
They’re a list of “nice-sounding” ingredients with no proof that the combination delivers meaningful plaque/tartar reduction (or reliably fresher breath).
Here's the uncomfortable truth:
If one clinically validated ingredient drives results, adding more doesn’t improve performance; it dilutes the dose of the only ingredient backed by strong clinical evidence (A. nodosum) and adds claims you can't properly substantiate.
That’s why DentaMax™ is intentionally single-ingredient.
No synthetics. No binders. No fillers. No flavours. No “360°" or “6-in-1” fairy dust. Just the one active that actually drives results.
DentaMax™ contains 100% pure organic Ascophyllum nodosum (Norwegian kelp), the same active ingredient as international products that have earned Veterinary Oral Health Council (VOHC) recognition for their documented dental health benefits.
So, if a powder is 100% Ascophyllum nodosum, you’re paying for what matters: a clinically studied active linked to reductions in plaque and tartar and improvements in oral health indices, not a diluted blend designed to sound impressive (and pad margins).
™100% natural and organic ingredient
NutriFlex® DentaMax is made with 100% pure Ascophyllum nodosum alga, a certified organic, wild-harvested marine kelp sourced from carefully selected locations in pristine North Atlantic waters off the Scandinavian coastline.
Gently processed to preserve its naturally occurring bioactive compounds, it delivers consistent, clinically supported oral health benefits for your pet.
Clinically studied results with Ascophyllum nodosum (active ingredient)
In controlled clinical trials conducted on Ascophyllum nodosum*, results after one month showed:
• Up to 32% reduction in plaque
• Up to 35% reduction in tartar
• Up to 67% reduction in gingival bleeding
DentaMax™ uses the same clinically studied dental kelp powder to support measurable improvements in oral health with consistent daily use.
Great results after using NutriFlex® DentaMax™
Give your cat and dog clean teeth and the fresh breath they deserve
Neglecting your pet’s oral health can lead to progressive dental issues, including gum inflammation, tooth loss, and, in advanced cases, systemic complications affecting vital organs such as the heart, kidneys and liver.
The primary driver behind these problems is the daily buildup of plaque. When left unmanaged, plaque hardens into tartar, creating an environment where harmful oral bacteria thrive and periodontal disease can develop.
Prevention is always more effective than correction.
DentaMax is designed to support daily plaque control with a single clinically validated ingredient; the same active used in products recognised by the Veterinary Oral Health Council (VOHC) for documented dental health benefits.
Incorporated into your pet’s routine, DentaMax provides focused, consistent plaque support to help maintain cleaner teeth, healthier gums, fresher breath and long-term oral health.
Because oral bacteria don’t stay confined to the mouth. Supporting dental health is part of protecting your pet's overall well-being.
Used alongside regular veterinary check-ups and a comprehensive dental care strategy, DentaMax becomes a simple, intelligent addition to your pet’s long-term health plan.
How does DentaMax work?
Easy to use
DentaMax blends seamlessly into your pet’s regular meal. Simply sprinkle the recommended amount over your pet’s food once daily.
Biofilm buster
DentaMax works systemically, circulating through the bloodstream and saliva. Its bioactive enzymes prevent the formation of new plaque and soften and remove existing tartar deposits.
Heavy tartar buildup
If your pet already has significant tartar buildup, begin using DentaMax daily and consider combining it with regular brushing or a professional dental cleaning as recommended by your veterinarian until the desired results are achieved.
Moderate tartar buildup
If your pet's tartar buildup is moderate, begin using DentaMax daily to help manage plaque, support visibly cleaner teeth and healthier gums, improve breath freshness and sustain oral health.
The result is noticeably whiter teeth, cleaner gums and fresher breath. The benefits last as long as you continue using the product.
DentaMax Feeding Guide
For best results, sprinkle DentaMax powder onto your pet's regular food, mix thoroughly to freshen your pet's breath, and help reduce plaque and tartar buildup.
Pet Weight: 0-15kg
1 Level Scoop (1g) once daily
180g PACK = 180 DAY SUPPLY
FREE 1g Scoop Included.
Pet Weight: 16 — 30kg
2 Level Scoops (2g) once daily
180g PACK = 90 DAY SUPPLY
FREE 1g Scoop Included.
Pet Weight: 30kg+
3 Level Scoops (3g) once daily
180g PACK = 60 DAY SUPPLY
FREE 1g Scoop Included.
If you have not previously used seaweed for your pet's dental care, commence feeding with a small amount and gradually increase the quantity until the feeding recommendation is achieved.